šĀ We are 3,333+ now in the newsletter. Thanks for sticking around!
Friday, a few weeks ago.
We just had a crazy week with lots of workshops with coworkers from outside the city.
Yet I felt very unaccomplished.
I looked at my metrics to know why.
Yes, my metrics.
Because I track things.
ā In this post, youāll learn:
How to write crisp Objectives.
How to break them down into measurable milestones you control.
How to create stretch situations out of your comfort zone.
What I found after looking at my metrics that Friday.
1. The three opinions about metrics.
šŗ Carpe Diem.
I donāt track or plan anything. Life is to live it.
You are going blind. You donāt even have your hands on the wheel, someone else will direct your life for you.
š Numbers, numbers everywhere
I track everything in my life. I got access to the most absurd data.
You are wasting time on things without value.
š§āš¼Someone who subscribes to Strategize Your Career
I track what I want to make progress on.
You are smart. You strategize only what matters, focusing your efforts on the actions that bring the most results.
2. Metrics and OKRs
A metric is just data. An indication. Itās not good or bad by itself.
We interpret it based on a target value.
I like using OKRs as a structured process of setting these target values:
The Objective (O) is what sets a direction for your life and career. Itās aggressive, yet realistic.
The Key Results (KR) are the milestones for completion.
A rule of thumb is to make triads of [metric, target value, date of completion] for KRs.
Objective: Expand the reach and quality of my newsletter
KR1: āRead and take notes on 10 books by the end of the quarterā
KR2: āPublish 2 collaborative posts by the end of the quarterā
KR3: āInteract with 10 posts every week, for 10 out of 12 weeksā
Notice here:
The objective starts with a verb with clear intention. Itās not ātry toā, āhelpā, or āparticipateā.
Each KR sets a target for a metric. I can know if I completed 100%, 50% or 0%. Never treat your metrics as something binary. 99% and 0% are both ānot completedā, but they are not the same.
There are 2 maxims you have to respect to make this work:
Make sure the completion of all KRs of the objective completes the objective. If it doesnāt, find the proper KRs or adjust the objective.
Make sure itās clear when the KR is completed. It shouldnāt be up to opinion.
3. How to find what to track
š Identify what matters.
You donāt have to ask deep life questions (although it could help).
Simply imagine yourself one year from now. In which areas do you imagine yourself better?
There are things you wonāt consider improving. If they are fine as they are, donāt try to set objectives
Donāt try to set all objectives for the same quarter. And those in the same quarter, have different deadlines. They arenāt going to complete themselves magically on the last day.
š Define some objectives youāll commit to complete 100%
Itās realistic to run 20k if last quarter you ran 15k. Itās not if you come from an injury and canāt run at all.
But donāt put it too easy. Define something that needs you to change something in your day-to-day schedule.
The entire purpose of setting objectives is to drive change for the better. If things are fine as they are, donāt track this area.
Treat this as a commitment at work. If you donāt deliver, youāll run a post-mortem to identify the root cause(s).
š¤ Define some objective you arenāt sure you can meet 100%
Something you may not even know how to achieve, but you have an idea about how to start.
This is an aspiration, something thatās aligned with your life and career direction.
Donāt worry about not completing it. 70% of it will be a success already.
š Define Key Results for each of them, with good metrics.
KRs are a proxy in the end. Make sure each 1% progress in the KR is contributing to the Objective.
For metrics, the ideal is to have what Iām going to call an āoutput metric under your controlā.
For example:
āPublish 2 collaborative postsā is an output (2 posts published), yet itās under my control (I am the one doing the action of publishing).
āHaving 10k newsletter followersā is an output outside of my control. I am not following, I am the one followed. Other people do the action.
If you canāt find good output metrics where you control the actions, then make it a combination of input and output metrics
Input metrics are 100% in your control. But they are oriented to your activity, and unclear if they contribute to the goal
āSpend 7 hours engaging with other creatorsā content every weekā. I could just grind hours, yet make no progress in the followers I get.
Even if using both balances them, I encourage you to make the effort to find a controlled output metric. OKRs canāt be set in a single day.
āInteract with 10 posts every weekā is a much better KR than the hours spent.
4. Get intel on your new data
š§ Audit the metrics to observe behavior over time.
Youāll get an idea of what causes the metric to go up or down.
You must do it yourself because my insights are different than yours.
I found time-blocking in my calendar that I lost a lot of time in the morning. I was not clear on what to start.
When I put the hardest task first, I procrastinated even more. People say āEat your frog the first thing in the morningā, but I need some warm-up first.
šØ Create alarms around your metrics
Besides your OKRs, you can set some thresholds for the metrics you track.
When breaching the theshold, trigger some automated action to realize about it.
At some point, I spent 10 weeks in a row without a single day taking a full-day break. I noticed the weariness and once I saw this metric, I understood.
Another useful alarm is setting a maximum time per day for applications on your phone. Itāll log you out immediately upon reaching that time. I use it for those apps that can glue me in infinite recommendations.
šÆ Conclusion
After that week of workshops, I ran my little script to pull data from the calendar and calculate the time spent per area during the week.
My result was 2 hours of work on the sprint.
I understood why I felt unaccomplished and slow.
An entire week in the outside world went by. But only 2 hours passed for the my tasks.
A metric gave me a better understanding of an emotion.
And I could create some guardrails to maintain the metric healthier. I scheduled a block of work early morning for the next weeks.
šļøĀ Resources
šĀ Weekly Applause
How Canva Supports Real-Time Collaboration for 135 Million Monthly Users by
. This post introduced me to RSocket, the main technology that powers real-time collaboration in Canva. The best way to learn something new is to find itās practical useTaking Decisions in Engineering Teams by
. Same way that you canāt improve what you canāt measure, you canāt improve what you canāt name. This post broadened my vocabulary in decision making and provides great tools to try.7 ways to stand out as an intern by
. These tips apply as an intern, new hire, transferring teams or just starting to work on a new project.
Great overview. The most important part for was finding the balance between 'too-easy' and 'too-hard'. I usually went with something a bit too-hard (like commenting on 30 linkedin posts a day), that I wasn't able to keep up with - resulting in me giving up that goal. I agree that 70% of it would have been good, but the feeling failure is demotivating.
The other part I'm not sure I agree on is the objectives outside our control. Usually those are the ones that matter - like open rate, number of subscribers, revenue and so on. the objective 'Expand the reach and quality of my newsletter' sounds vague to me.
When you set an objective, and it's not going as you expect, it's your cue for changing the KRs. If the objective is too vague - you might continue with the same things, that don't work.
This reminded me about the tech books newsletter, that we started with Orel 2 months ago. I told him that my goal is to reach 1K subscribers by the end of Q1. He then asked me 'what will that goal help? what will you do differently if the progress is not as you expect?'
And I actually had an answer for that: 'I'll ask other creators to share my work, I'll double-down on Reddit and LinkedIn, I'll do cross-posts. If I'll need to, I'll figure it out'.
I prefer to use things that are outside my control, but are quantifiable. Now I can set up KRs that I think will contribute to it, and adjust based on the metrics. Maybe I mixing the O and KR parts, but that's what works for me :)
I am in the process of defining OKRs for a project. Your post came in great timing. Thank you šŖ