Strategize Your Career

Strategize Your Career

Where good ideas come from (for software engineers)

Stop waiting for a eureka moment. Innovation is a process, not magic. Learn to optimize your environment, tinker, and collaborate to solve complex problems.

Fran Soto's avatar
Fran Soto
Jan 04, 2026
∙ Paid

I used to think solving problems came from locking myself in a room and staring at code until I had an idea. I was wrong.

There isn’t a magical “eureka moment” that solves a complex problem. Instead, we could create a productivity system to solve these problems, deterministically.

History shows that innovation is rarely a flash of individual brilliance. It’s a process that relies on specific environmental conditions. We can optimize for that environment

I broke down Steven Johnson’s book "Where Good Ideas Come From” and distilled the actionable insights from it. I decided to keep a lot of examples from the book to see how the ideas apply in other areas than software engineering.

Let’s expand your adjacent possible! (Keep reading and this last point will make sense 😉)

Where Good Ideas Come From by Steven Johnson

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